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Brand strategy and identity, made in the Maldives

The idea your business stands for, and the identity that carries it.

Brief us on this

Overview

Brand strategy and identity is the work of deciding what your business stands for and giving it a face. It covers the idea, the mark, the colours, the typefaces and the rules that hold them together.

You get a strategy on one page, a logo family with its spacing and sizes, a palette, a type system and a guidelines document. Everything arrives as working files, so a printer, a developer or a new hire can pick it up.

We start by talking, not drawing. The identity is shown rough first and refined once the idea is agreed, then tested on the things it will live on: the shopfront, the room card, the feed.

What you get

  1. Brand strategy
  2. Visual identity
  3. Logos
  4. Typography
  5. Colour systems
  6. Brand guidelines

How we work

  1. SELECT

    Find the one idea.

    Brief

    We ask what the business wants to be known for and who needs to know it.

  2. Strategy

    The positioning, the tone and the audience go on one page you sign before any drawing starts.

  3. SHAPE

    Build it with craft.

    Concept

    One identity direction, shown as rough marks and a moodboard, so the idea is judged before the polish.

  4. Design

    The chosen mark is refined into a logo family, a palette and a type system, then tested on real applications.

  5. SHOW

    Put it where people look.

    Production

    Master files are prepared in each colour version and format, and checked at small sizes and in print.

  6. Launch & report

    The guidelines are handed over with the files, and we walk your team through using them.

From the portfolio

All the work

Good to know

What does a branding project start with?

A conversation about the business and a written brief. We agree the goal, the scope and the timeline before the strategy stage begins.

What arrives at the end?

Master logo files in each version, the colour and type specifications and a guidelines document, handed over at launch so your team, your printer or your developer can apply the identity correctly.

Sectors

Next step

Ready when you are

A few lines about the job is enough to start. We read it and reply with the questions we need answered.

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