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Three steps forward

Concept: a summit identity, signage and delegate kit.

Brand
Forward Maldives

Brief, idea, result

Challenge

A self-set brief: one look for a business and design summit, from the stage to the delegate kit.

Approach

A mark of three stepped bars climbs like a staircase. Navy grounds, electric blue and mint blocks and wide-spaced capitals carry it from the stage to the lanyard. One line returns on the screen, totem and kit: “Ideas into action.”

Outcome

One step mark on every surface. A concept, not client work.

Deliverables

  • Stage screen
  • Registration desk
  • Wayfinding totem
  • Roll-up banner
  • Delegate kit
  • A navy Forward Maldives wayfinding totem points to Main Stage, Registration, Networking and Refreshments in a sunlit lobby, with a blue “Make the connection.” banner behind.
    Wayfinding totem
  • The Forward Maldives stage screen reads “Ideas into action.” in white on navy, with blue and mint blocks behind three armchairs and a branded lectern.
    Stage screen
  • A Forward Maldives registration desk in navy, mint and blue, with “WELCOME” and “Your next conversation starts here.” panels, check-in tablets and white flowers in a bright lobby.
    Registration desk
  • A navy Forward Maldives tote reading “Ideas into action.” sits with a matching notebook, pen, blue lanyard, delegate pass and white booklet on pale stone.
    Delegate kit

Services on this job

Next step

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Send the brief and we start where every project starts: with the questions.

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