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A number for every scent

Concept: a wordmark, bottle labels and a gift box for three scents.

Brand
Velin
Industry
Retail & F&B

Brief, idea, result

Challenge

A self-set brief: a calm, warm look for a small fragrance house, from the bottle label to the gift box.

Approach

A square glass bottle wears a dark wood cap and a brushed gold collar. A cream label carries the VELIN wordmark in a fine serif, with the scent name below. The same cream card wraps the gift box, which holds a dark brown insert shaped to the bottle.

Outcome

One wordmark and one cream label carry Santal, Iris and Amber. A concept, not client work.

Deliverables

  • Wordmark
  • Labels for three scents
  • Gift box and insert
  • Product shots
  • A square Velin bottle with a dark wood cap and a cream label reading “No. 01 / SANTAL”, on a limestone block in warm side light.
    No. 01 Santal
  • A cream Velin Santal gift box, the matching bottle and an open box with a dark brown insert shaped to the bottle, on a dark wood table.
    Bottle and gift box
  • A close, angled view of the Velin cream label, “No. 01 SANTAL” over a thin rule, below a brushed gold collar and a dark wood cap.
    Label detail
  • Three Velin bottles, “No. 01 SANTAL”, “No. 02 IRIS” and “No. 03 AMBER”, in a row before a cream box on a pale stone ledge.
    Santal, Iris and Amber
  • A Velin No. 01 Santal bottle and its cream box on a dark wood vanity, with a round mirror, a stone tray and a vase of small white flowers.
    On the vanity

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