Case study 01 / 01 · 2026
Click to reveal.
Our own identity: one continuous line that becomes letters, and a pointer that selects the idea and makes it visible.
- EKIART (our own studio)
- 2026
- Wordmark, symbol, colour, type, devices, social kit, covers, merch.
01 / 06
The idea.
The logo is one continuous line that becomes letters. The symbol adds a pointer: the click that selects an idea and makes it visible.
Identity · 1200 × 427
Wordmark
One continuous line that becomes letters. Soft Grey on Deep Ink is the first choice. 
Identity · 1024 × 924
Symbol
Loop, pointer, orbit. For avatars, favicons, app icons and stamps.
02 / 06
Colour and type.
Lead with Deep Ink. One accent per piece. Three faces, three jobs.
Deep Ink
Grounds, body type, the mark
Electric Blue
Links, one key number, one field
Paper
Documents, invoices, web
Soft Grey
Panels, rules, reversed logo
Acid Lime
Payoff lines, marquee fills, merch
Display
Archivo Expanded Black
Text
Archivo
Utility
JetBrains Mono
03 / 06
Devices.
Selection marquee, pointer, canvas grid, loop crop. Two per composition, never all.
Marquee
Selects the one word that matters.
Pointer
The click. One per page, on the headline.
Canvas grid
The web pattern. Never under body text.
Loop crop
The loop, large and cropped, tone on tone.
04 / 06
Social.
Posts and carousels built for the feed. Hot Pink leads social.
Social · 1080 × 1080
Post, tip series
One idea, one page. Hot Pink leads social; the marquee selects the line that matters. 
Social · 1080 × 1350
Carousel cover
Make it seen. The cover slide of a five-part carousel. 
Social · 1080 × 1350
Carousel slide
The inner slide template: one habit per slide, numbered.
05 / 06
Covers and video call.
Every platform crop handled once.
Covers · 800 × 800
Profile picture
Symbol on Deep Ink, 800 × 800, for every platform avatar. 
Covers · 800 × 800
Profile picture, light
The light version for platforms that frame avatars on white.
06 / 06
Merch.
Acid Lime leads tees, totes, mugs and stickers.
Contact
Let’s talk.
Tell us what you need and what success looks like. We come back with questions, a scope and a timeline.