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A ribbon of lavender glass

Concept: a skincare identity, serum packaging and two adverts.

Brand
Nuvé Care
Industry
Retail & F&B

Brief, idea, result

Challenge

A self-set brief: a calm identity and packaging for a single daily serum.

Approach

A lowercase plum serif wordmark sits on warm cream, with CARE in small spaced capitals below. A ribbon of lavender glass loops behind the logo and the bottle. The frosted dropper bottle and its box keep the type small and the colours pale.

Outcome

One glass ribbon, one bottle, one box. A concept, not client work.

Deliverables

  • Wordmark
  • Dropper bottle
  • Serum box
  • Packshots
  • Two adverts
  • The Nuvé Care wordmark in deep plum serif type, framed by a looping ribbon of lavender glass over a pale, reflective cream surface.
    Wordmark
  • A frosted Nuvé Care Daily Serum dropper bottle with a white cap floats above a stone plinth, with a ribbon of lavender glass curling behind it in warm light.
    Daily serum bottle
  • A clear drop of serum falls into a glass dish of gel and lavender spheres, with the Nuvé Care Daily Serum bottle standing to the right.
    Serum drop
  • Nuvé Care advert with the line “Make space for your ritual.” beside the frosted Daily Serum bottle and its cream and lavender box on a glossy surface.
    Bottle and box advert
  • Nuvé Care advert with the headline “A moment for yourself.” in large plum serif type, beside the Daily Serum bottle on a lavender plinth among glass loops.
    Serum advert

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