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Blue hull, lime stripe

Concept: a ferry campaign, from billboard to boarding pass.

Brand
Mizan Express

Brief, idea, result

Challenge

A self-set brief: a campaign for an island ferry service, from the roadside to the boarding pass.

Approach

Royal blue panels meet the sea along a lime diagonal. A double-slash mark follows the name onto the ferry’s hull. On the posters, the last word of each headline turns lime.

Outcome

One stripe, from hull to ticket. A concept, not client work.

Deliverables

  • Billboard
  • Poster series
  • Mobile landing screen
  • Ticket wallet
  • Boarding pass
  • Ferry livery
  • A roadside Mizan Express billboard by a harbour, with “Your next island starts here.” on deep blue beside a white ferry crossing turquoise water.
    Billboard
  • Three blue Mizan Express posters reading “Your next island starts here.”, “Make room for the journey.” and “See you at the harbour.” hang above a steel terminal bench.
    Poster series
  • A phone on a blue stand shows Mizan Express with “Your next island starts here.” in white and lime above a ferry and a lime “Explore the journey” button.
    Mobile screen
  • A royal blue Mizan Express ticket wallet reading “Your next island starts here.” above a white boarding pass with passenger, from, to and departure lines, on pale stone.
    Ticket wallet · boarding pass

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Next step

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Send the brief and we start where every project starts: with the questions.

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