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A year in bloom

Identity and a 12-flower desk calendar.

Client
Salty Aura
Sector
Retail & gifting
Industry
Retail & F&B

Brief, idea, result

Challenge

A new lifestyle brand inspired by the Maldives needed an identity and a signature gift.

Approach

A shell symbol, a soft sage palette and a desk calendar of 12 paper flowers, one for each month.

Outcome

12 die-cut paper flowers, one for each month, in one gift box.

Deliverables

  • Identity
  • Calendar
  • Packaging
  • Salty Aura desk calendar: a cream paper flower showing March on a sage green stem, on a wooden desk.
    Blooming calendar
  • The March flower from the Salty Aura calendar: die-cut cream petals with a pink starburst and the dates, on a sage stem.
    March flower
  • Salty Aura flower stand: a lilac die-cut flower slotted into a sage green stem that carries the wordmark.
    Flower stand

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