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One slice, three flavours

Concept: a can range, a poster and a giant can on the waterfront.

Brand
Zest Beverages
Industry
Retail & F&B

Brief, idea, result

Challenge

A self-set brief: a bright, fresh soft drink brand with one can design that works for every flavour.

Approach

A heavy, lowercase zest wordmark in dark green sits over a cream fruit-slice motif. Each flavour takes its own can colour: lime green, orange and guava pink. The lime can appears in a splash, under clear sea water, on a poster and as a giant can by the lagoon.

Outcome

One wordmark and one slice motif carry lime, orange and guava. A concept, not client work.

Deliverables

  • Wordmark
  • Cans in three flavours
  • Product shots
  • Campaign poster
  • Giant can display
  • A Zest Beverages Lime Fizz can with a dark green wordmark and a cream lime-slice motif, in a splash of water and lime wedges against bright lime green.
    Lime Fizz can
  • Three Zest Beverages cans, “LIME FIZZ” in green, “ORANGE FIZZ” in orange and “GUAVA FIZZ” in pink, on cream plinths beside cut lime, orange and guava.
    Three flavours
  • A Zest Lime Fizz can drifting through clear turquoise water with two lime slices and rising bubbles, sunlight rippling over a white sand seabed.
    Lime Fizz · underwater
  • A giant Zest Lime Fizz can on a stone waterfront beside white villas and a bicycle, with a turquoise lagoon and overwater villas behind.
    Giant can · waterfront
  • A lime green Zest Beverages poster with the headline “A fresh kind of fizz.” and the line “FIND YOUR FLAVOUR.” beside a Lime Fizz can in a splash.
    Campaign poster

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