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Plum, cream and orange

Concept: a campaign, an in-store display and a website.

Brand
Alora Trading
Industry
Retail & F&B

Brief, idea, result

Challenge

A self-set brief: a home essentials shop needed one calm look for its posters, store and website.

Approach

Deep plum and warm cream carry every piece, most with one orange block at the edge. Short headlines in a clean sans serif, often with the second line in orange, sit over simple scenes of a kettle, a lamp, a toaster and folded towels.

Outcome

The same plum, cream and orange run from shop wall to laptop screen. A concept, not client work.

Deliverables

  • Campaign posters
  • Web banner
  • In-store display
  • Website home page
  • Social post
  • Colour and type card
  • Alora Trading posters reading “Everyday, considered.” in plum and orange, with a colour and type card, laid out on a pale desk beside a notebook.
    Campaign set
  • Alora Trading web banner with the headline “Make room for better mornings.” beside a cream kettle and two speckled mugs against an orange wall.
    Web banner
  • A plum Alora Trading poster reading “Small details. Better days.” hangs above wooden shelves of kettles, lamps and towels in a bright shop by the sea.
    In-store display
  • The Alora Trading website on a laptop, its home page headed “A little refresh for your home.” over a lamp, mugs, a green toaster and a kettle.
    Website · home page
  • Three Alora Trading posters with a kettle, a sage toaster and stacked towels, and a phone reading “Light up your corner.” on a stone counter.
    Posters · social post

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Next step

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Send the brief and we start where every project starts: with the questions.

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