One big idea, built for every format
An idea strong enough to run on a poster, a story and a till receipt.
Overview
A campaign is one idea with a job to do: launch the villa, fill the restaurant, announce the offer. Campaign design is finding that idea and making it work wherever your audience will see it.
You get the concept, a key line, a key visual and the finished artwork for each channel in the plan, from the ad set and the social feed to the print insert and the roadside board.
The idea comes first, rough. Once it is agreed we build the full set, check each piece against the brand and prepare the files for whoever is placing them.
What you get
- Creative concepts
- Key messages
- Key visuals
- Campaign artwork for digital, social, print and outdoor
How we work
SELECT
Find the one idea.
Brief
We write down the objective, the audience and the channels the campaign needs to reach.
Strategy
The message and the channel plan are fixed on one page, so the idea has a brief to answer.
SHAPE
Build it with craft.
Concept
One campaign idea, shown as a key line and a rough key visual before any artwork is made.
Design
The idea is built out for each channel and format, with review rounds along the way.
SHOW
Put it where people look.
Production
Print, digital and outdoor files are prepared to each placement’s specification and proofed.
Launch & report
We go live alongside you and report on what ran where.
Good to know
How many channels can one campaign cover?
As many as the plan needs. One concept, then artwork sized and prepared for each placement, whether a feed, a page, a poster or a billboard.
What do we receive?
The concept and the key visual as master files, plus final artwork for each placement, delivered in the formats the channel asks for.
Often briefed together
Next step
Ready when you are
A few lines about the job is enough to start. We read it and reply with the questions we need answered.