The direction behind every piece
The direction that keeps every piece pointing the same way.
Overview
Creative strategy and direction is the layer above any single piece: the visual direction, the campaign territory and the steady hand that keeps the feed, the print and the event looking like one brand.
You get the direction written down, with moodboards and territories to choose from, then review and sign-off on the work that follows, whether we make it or another supplier does.
We set the direction with you first, then stay on through production so each piece is checked against it before it goes out.
What you get
- Visual directions
- Campaign territories
- Moodboards
- Content concepts
- Creative direction through production
How we work
SELECT
Find the one idea.
Brief
We map everything the brand will put out over the period and who is making it.
Strategy
The direction, the territories and the sign-off points go on one page.
SHAPE
Build it with craft.
Concept
Two or three territories are shown as moodboards and rough concepts, and one is chosen.
Design
The direction is written up with examples, and the first pieces are designed to set the standard.
SHOW
Put it where people look.
Production
Each piece in production is reviewed against the direction before it is released.
Launch & report
The direction document is handed over, and we review the period with you.
Good to know
Does creative direction include making the work?
It can. The direction is set first; production can be ours, your in-house team’s or another supplier’s, with review from us either way.
When is creative direction the right service?
When several pieces are being made by several hands over a period and they need to hold together as one voice.
Often briefed together
Next step
Ready when you are
A few lines about the job is enough to start. We read it and reply with the questions we need answered.