AI in the workflow, design in charge
AI in the workflow, with a designer in charge of the result.
Overview
AI-assisted creative production uses image and concept tools inside the studio workflow to explore more directions and produce more variations than hand work alone allows.
You get concepts, imagery and variations for campaigns and content, with a designer choosing, correcting and finishing each one before it is delivered.
The tools draft; the designer decides. Each image is reviewed for accuracy and against the brand before it leaves the studio.
What you get
- AI-assisted visual concepts
- Imagery
- Production reviewed by a designer
How we work
SELECT
Find the one idea.
Brief
We agree where AI tools fit the job and where they do not.
Strategy
The brief sets the subjects, the style references and the review standard on one page.
SHAPE
Build it with craft.
Concept
A first round of generated concepts is sorted and edited into a short list to react to.
Design
The chosen directions are refined by hand: composition, colour, type and corrections.
SHOW
Put it where people look.
Production
Final images are produced at delivery resolution and retouched by a designer.
Launch & report
Final files are delivered once a designer has checked each one.
Good to know
Is the work made by AI or by a designer?
Both. AI tools generate and vary; a designer directs, selects, corrects and finishes. Nothing is delivered without that review.
Where does AI-assisted production fit?
Concept exploration, imagery for campaigns and content, and variations at volume, inside a workflow a designer runs end to end.
Often briefed together
Next step
Ready when you are
A few lines about the job is enough to start. We read it and reply with the questions we need answered.